While teaching my campus based class on Professional
Development this term, it became evident that I needed to write this article. It
seems every term, the subject of “What should I do with my money, Dr. Counce?”
always comes up. They are truly eager to learn, but young college students in
their twenties struggle with the task of managing their money, let alone
getting it to work for them. And really, because no one has ever shown most of them
this part of the free enterprise system we live in.
Honestly, how many of you
who went to public schools like I did, ever learned about economics and
investment vehicles before college? What’s an annuity, what’s an IRA, what’s a
401 K. What’s a stock, a mutual fund, and an index fund? These are all topics
you could ask any eighteen year old, and quite frankly, they will have no clue.
Forget about discussing value rated index funds, IPOs, the Options market. And don’t
forget about REITs. It’s like “deer in the headlights”.
They are taught by their parents to save money in a savings
account, and that their biggest investment is buying a house. Sure, this has
come down generation after generation from our wise and frugal Depression era
parents, and grandparents, but is the thing that pushes the
youngster into a mindset that implies “I will never be an investor, and will
never have more than my house is worth”.
This obviously is the worst advice we could hand down to our
children. Just look what happened to all of those homeowners in 2007 through
2010. Where is their investment now? Not to mention that they feel stuck, as
they have no idea about other investment vehicles, because their parents didn’t
either, and neither did their grandparents.
As an investor, I have some very hard and set rules. So
generally the students get an ear full from me. Of course you have to learn
these markets, pick your poison, then move in an educated and equitable
direction. Yeah, there is always risk. Needless to say, I have little time to
cover everything from balance sheets and valuation to the difference between
index funds, including “cap funds”, fundamental funds, and valued funds. And
then there is the Bond market. Wow! I can see their brains rushing for a way to
process all of this. Then there is the difficulty of wrapping their arms around
“ten percent of the people have ninety percent of the money”, and didn’t do it
by flipping houses. Here’s another one. Those in the ten percent are using Your
money to make more money. Just ask your banker or any venture capitalist.
So in this article I will touch on a little of each of the
above topics, and try to put it “in English”. In addition, I will mention my
rules. Yeah, they’re simple. First, entrust no one, including those with close
ties to you, with your money, the knowledge of your worth , your investment
techniques, or where you keep cash on hand. Your wife? Maybe, but certainly not
your girlfriends or boyfriends, period! I mean it! “But she loves me”, yeah,
how many times have I heard that one?
I have to tell you, I
nearly blew this rule myself, two years ago. Whew! That was close! Obviously
this rule is somewhat difficult to live up to, but a reminder for all of you,
to be careful and aware. I have also seen greed rear its ugly head with friends.
What am I telling you? I’m telling you to keep your mouth shut.
Be the guy next door. Nobody needs to know about your cash,
except you. That’s right, do not attract attention. You don’t need a Big house
or a Big car, just ask Warren Buffet.
Secondly, educate yourself firmly, and professionally. Know
the investment world like you know your own craft. When you talk, make them pay
attention to you. Don’t just network, own the network. You can start with
publications and news-letters. There are many, but a little expensive for the
young professional starting out. Many of them are slanted one way or the other,
explaining why their techniques and analysis give you the best returns. Remain
objective and unbiased. I recommend the news-letter from the American
Association of Individual Investors
(AAII). They are a non-profit group here to
put tools and education into your hands and afford you awareness.
Published monthly, The AAII Journal provides you with a
continuing stream of insight and ideas that focus on how you can improve your
investment results. The Journal
doesn’t tout “Must Buy Lists” or speculative “Stock Tips”, but rather stresses
hands-on participation in your financial future through education and
understanding. Here’s the other thing. The AAII Journal doesn’t contain
advertising, and they promote an unbiased posture. Their website is easily
navigated. The cost? $30 will get you annual membership. Do it.
I would also recommend that you watch CNBC at least an hour every day, Monday through Friday. You will get tickers from the New York Stock Exchange (NYSE), and the NASDAC, as well as commodities. They have good discussions on every issue in the investment world. Sometimes they get a little dramatic, and sensationalist, but it's excellent information you can use. At our office we always have it on all the screens with the sound turned down very low. Not an hour goes by without something I see out of the corner of my eye, catching my attention. It is usually something equitable you might not see in The Wall Street Journal until a week has gone by. Yeah, I know.
Thirdly, bank most of your assets in trusts so that it is
not easy to get to or make liquid, even for you. Liquidity, basically is how
fast your assets can be turned into cash.
Next, find good, smart, and forthcoming partners that keep
their mouths shut. Surrounding yourself with business savvy investment partners
is critical, and your money is safe because you’re working together and
investing together. For young
professionals, this can be done through an investment club. You can glean more
and earn more with experts in the investment world. Find them.
And lastly, start a charity. Sure, it has tax advantages,
but you shouldn’t look at it that way. See it for what it is. “Giving back” is
very big with me. Give to charity to benefit others, relieve poverty, and
advance the community, period. You can find detailed information on starting a
non-profit foundation easily at any public library. You can find funding at razo.com; crowdwise.com; indiego.com; and kickstart.com.
Because they are new to the world of banking and finance,
one of the first things I teach my students on this topic, is how to bank and
work with money right now. We discuss “paying yourself first”, and how to make
money go to work for you, in addition to finding a place to park it. I discuss
my investment heroes and gurus, and also recommend their books.
Let’s talk about how you get paid from your employer. You
should make sure your check is electronically deposited to your main bank.
That’s right, you’ll need 3 banks. Why? The first one is a receiving tank. From
this bank you “pay yourself first”. How? Earmark at least 10% to invest. This,
you electronically move to a money market vessel that channels moneys into
different market investment vehicles.
Wait, what? This is easily done with brokering
banks like E-Trade, Scottrade, Sure Trader, or Sharebuilder. There are many, but I like
these three because they are user friendly, have robust and easily navigated sites, offer research
links and tutorials, as well as prospectus reviews (a summary of the company,
its worth, and liquidity). These accounts are very easy to open online.
So what’s the third bank for? It’s for all the things you
purchase as a “consumer”. Deposit however much you need to pay your bills, and
buy your toys, here.
You now have a bank that feeds your investment bank and
consumer bank. You did this to screen your investments from your merchant
accounts. Do not allow the bank you write checks against, to interface with
your investment bank. Your debit bank is there only for purchasing consumables.
Your merchants see only this bank. Again, all of this can easily be done
Remember though, that if you have a 401K (a pre-tax retirement
vehicle offered by employers), the 401K can be your investment bank. Again, toss 10% here. What’s
nice about 401Ks is that your employer also matches your investment. Some,
100%, some 50%, and so on. If your employer offers it, take it seriously. If
you put in one thousand dollars and your employer matches 100%, two thousand
dollars are now making money for you at probably 10%. “Really?” Yeah, really,
$200 the first year on each $1000 you put in, and don’t forget the thousand you
got from your employer. Don’t touch it.
Here’s the rub though. 401Ks are different packages of
stocks we call mutual funds (a diversified stock portfolio). Some are “safer’
and some are “more risky”. Your human resources office will help you pick one.
Keep in mind, you can contact the fund managers and manipulate the stocks held,
yourself. A lot of people don’t know this. That means study the stock market
and its indices. I kid you not! In addition, always remember that many
Americans lost everything in their 401Ks during “The Recession Depression” of
2007. Yeah, there is always risk. Thanks, George.
Here’s a curve ball. If you have a 401K, set up that third investment
bank anyway. Why? Because you need to apply some heavy risk now and again. You
will want a place to conduct business as a speculator, and entrepreneur. You can
immediately place these profits, which are usually large if done right, into a
long-term holding called a Roth IRA (Roth Individual Retirement Account).
Yeah, IRAs. Here’s the deal. Traditional IRAs are much like
a private 401K without matching funds, done with your pre-tax dollars; Roth’s
are done with post tax dollars. They are great tax shelters, but both have very
tight ceilings at a $5000 contribution per year. They generally are used when
rolling over a 401K from let’s say, a previous employer. When you think about
this, it’s perfect for the young professional starting out.
“But I don’t have a 401K . What do I do”? The first thing
they hear from me is, “do not open a savings account”. Oops, really? This is
another dogma our parents pushed onto us unrelentingly. Why would I tell my
students that? Because if you take $100 and put it in a savings account today,
next year it will be worth a whopping $101.50. Wow! You made a buck fifty!
Let’s go get coffee! I may not have enough. Are you kidding me?
If you work with a valued index fund, that $100 will be
worth $140 next year. Get it? A forty percent return is not unreachable if you
know what you’re doing. If you make the current US Bond rate, the $100 will be
worth $107 next year, still six to seven times more than a savings account can
obtain for you. This isn’t rocket science.
So, what now? We open that Sharebuilder, Scottrade or E-Trade
account, is what we do now. We start looking at different investment options.
All of the stocks you see in The Wall Street Journal and much more will be
available to you. From the NYSE and the NASDAC, to
foreign markets, they are all there. It is a vast sea, and can be intimidating
to newcomers. Study their tutorials and do research first. Don’t forget to read
the AAII journal for guidance.
It is here that you can pick a company that is public
(issues shares called stock in the company). You can pick one or 2 initially to
get started. Study them, find there price per share, then buy. You now own
shares in a company. Leave them alone. Wow! That was easy. You can also sell
when you want, but remember each time you buy or sell, you are trading stock,
and you will be charged on average, about $10 a trade.
As you start to educate yourself, you will find out things
like, IPOs (initial public offerings). These are companies that have come out
of the private sector and are now issuing stock to interested buyers. Keep in
mind that companies generally do this when one of three things are happening. The
company wants to make vast improvements and expand; needs liquidity to make
major acquisitions; or pay off creditors. This is speculation, people. Study
hard what they can bring. Wouldn’t it have been great to get in on Google’s IPO
in the late 1990’s?
You will also learn about the DOW index (Dow Jones
Industrial Average) and the S&P 500 (Standard and Poor’s 500 index), in
addition to others like The Russell 1000. These are indexes (indices) that
measure economic performance of the top companies on the NYSE and NASDAC. Also called Exchange Traded Funds, or Index funds, they are very stable compared to
the rest of many trade options, and are long term vehicles. Here’s the quick
Funds like the S&P are what we call cap funds that rate out on
companies trading billions, like Apple®. Many experts agree that funds we call
fundamental and an even tighter fund we call value-rated or value funds can
actually earn more when you study. These pick up moderate to small companies
with more dynamic room to move, and are not generally watched by big brokers,
because they’re too busy calculating value on the giants. Warren Buffet pays
very close attention to these and so should you. Don’t be afraid to invest in
You can also trade bonds here. Bonds are long term contracts
of generally guaranteed rates. Like when you hear about “a bond issue” to build
a highway. When you buy these bonds, you’re giving the builders cash to build
with an interest rate guaranteed to you. Bonds are long term vehicles used to
stabilize most diversified portfolios.
FET funds (Foreign Exchange Trading) are too volatile for
the young investor and require constant vigilance. I consider
this market like day-trading. You are above this.
Do not step into the Options Trading side of the market. You are not
ready. It is a true Speculative Market and can take cash out of your pockets as
fast as a “Long Straddle” can make you a fortune. Study it for now and know
it’s there. Many brokering investment portals like E-Trade will ask for a
letter of credit just to work the Options Trading side of the NYSE. Careful here, I
Do not forget about REITs. REITs are Real Estate Investment
Trusts. These are essentially Real Estate Stock you can buy and sell like the
stocks at the NYSE. Did you ever want to own a sky scraper or a hotel? This is
one way to do it. Study them carefully, just like stocks. Pick them, buy them,
and leave them alone. You now own part of a building, infrastructure or Real
Your news letter will help guide you through these
instruments and make a choice that best suits your agenda. Remember, study, study, study. Use experts that are around
you. I don’t mind being stopped after class to discuss an investment you want
to make. Remember to use the AAII website for help too.
Now you see why you can’t just run in and start buying stock
willi nilli. You have to walk in educated and slightly guarded. Here’s another
curve ball. What we just discussed is only the tip of the iceberg. Start
reading and talk to me.
Let’s talk about my stock market heroes and why they are. Just click their images, and see their books.
(May 8, 1894 – September 21, 1976) was a British-born American economist
and professional investor. Graham is considered the first proponent of value investing
, an investment approach
he began teaching at Columbia Business School in 1928 and subsequently refined
with David Dodd through various editions of their famous book Security
. Graham's followers include Warren Buffett, William J. Ruane,
Irving Kahn, and Walter J. Schloss. Buffett, who credits Graham as grounding
him with a sound intellectual investment framework, described him as the second
most influential person in his life after his own father.
His book, Security Analysis, with David Dodd, was published
in 1934 and has been considered a bible for serious investors since it was
written. Graham wrote that investment is most intelligent when it is most
businesslike, a statement which Warren Buffett regarded as the most important
words about investment ever written.
(born August 30, 1930), is an American
business magnate, investor, and philanthropist. He is widely considered the
most successful investor of the 20th century. Buffett is the primary
shareholder, chairman, and CEO of Berkshire Hathaway and consistently ranked
among the world's wealthiest people. He was ranked as the world's wealthiest
person in 2008 and as the third wealthiest person in 2011. In 2012, Time
named Buffett one of the most influential people in the world.
Buffett is called the
"Wizard of Omaha", and is known for the value investing philosophy
and for his personal frugality, despite his immense wealth. Buffett is also a
notable philanthropist, having pledged to give away 99 percent of his fortune
to philanthropic causes, primarily via the Gates Foundation.
(born December 13, 1957) is an American
academic, hedge fund manager, investor, and writer. He is a value investor, and
adjunct professor at the Columbia University Graduate School of Business. He is
the former chairman of the board of Alliant Techsystems and founder of the New
York Securities Auction Corporation.
Greenblatt is a graduate of the
The Wharton School at the University of Pennsylvania, receiving his B.S. in
1979 and M.B.A. in 1980. The Wharton School is considered to be the best
business and economics college in the United States. Many billionaires have
been produced by this school.
David L. Bach
is an American financial author,
television personality, motivational speaker, entrepreneur and founder of FinishRich.com
. Bach, is best known for
his Finish Rich Book Series
and Automatic Millionaire Series
motivational financial books under the Finish Rich® Brand. He has written 12
books since 1998 with over seven million copies in print. Eleven of Bach’s
books have been national bestsellers, including nine consecutive New York Times
bestsellers, two of which were consecutive Number One New York Times
bestsellers (The Automatic Millionaire and Start Late, Finish Rich
I truly hope this article was a
good primer, and helps you to see a little more clearly how education is
absolute to managing your money, but moreover, putting it to work.
For more on this very important
subject, please go to The Conservatory Book Store, or your public library, where you will find detailed
information on everything we talked about in this article.